Context: The West Coast Family is launching two major new projects in the world of Parkour!

La West Coast Family is a collective bringing together numerous enthusiasts of Parkour. Armed with nothing but courage and great dexterity, these extreme sports lovers traverse every corner of the planet in search of new locations and obstacles to overcome.

Very active on social media, they now gather a community of tens of thousands of followers who eagerly follow their new adventures every day.

In late 2017, the West Coast Family embarked on one of its largest projects yet: the opening of the West Coast Academy and a new facility for their activities.
The goal was simple: to provide a unique space where both beginner and advanced practitioners can train to perform numerous acrobatics safely. This endeavor was successful, as the collective attracted no less than 240 members right from the opening.

As good news never comes alone, it's also an opportunity for the association to announce the launch of a new range of T-shirts titled "Explore The Top".

Service: Complete audiovisual production

The studio had the opportunity to accompany the West Coast Family on this adventure by producing the video unveiling their newly opened dedicated Parkour facility.

Through a dynamic production, our goal is to present this extreme sport with a fresh perspective. Moving away from the typical technical demos showcasing different maneuvers, we opted for a more artistic ambiance, suggesting the possibilities offered by this new Parkour haven.

To complement the visuals, our partner Studio Sonire created a soundtrack that matches the atmosphere revealed for the project: powerful and dynamic.