Context: FFF and XBOX

The XBOX, Microsoft's famous console, the very first version of which was released in 2001, continues to attract and bring together gamers. XBOX and the French Football Federation(FFF) have formed a partnership to ensure that this enthusiasm continues and reaches a wider audience. Webedia, in charge of this event, called on our services to announce this brand new collaboration in an original and memorable way. A live drone show was broadcast from the Stade de France on 24/03/2022.

Services: Video mapping of the Stade de France

This show, announcing the collaboration between XBOX and the French Football Federation, features five scenes created by us. The show is punctuated and animated by around 180 drones, managed by Magic Drone.

We were responsible for the entireartistic direction of the project, as well as producing the video mapping of the Stade de France. We designed five tableaux highlighting FFFand XBOX and their shared values. Each tableau lasts one minute and contains elements specific to the two brands. To achieve this, a precise technical breakdown of the five panels, a detailed storyboard of the five panels, and amood-board/visual references presenting different inspirations were proposed.
The show includes numerous 3D simulations, construction and deconstruction effects, etc. in order to play with the geometry of the stadium and maximise the visual impact.