Context: Advertising for the French Tennis Federation

The French Tennis Federation (FFT ) wanted to showcase "mental fitness is a muscle and tennis is its sport" in an advertising spot. Commissioned by Prodigious, our VFX department was called in to enhance this commercial.

Project: VFX production

The tennis ball and the phrase "the mind is a muscle and tennis is its sport" are the main elements of this video. We reproduced the tennis ball identically in 3D in order to embed the phrase. For the sake of realism, we added printing defects, filaments passing in front of the text.
The advert has been broadcast on France Télévision since 25 May.