Context: BNP Paribas is launching a new service for its professional clientele.

In order to promote their new leasing service aimed at their B2B clients, BNP Paribas wished to create a promotional video.

Reserved for internal use only, the entire film highlights a team of professionals operating within an ultra-connected and futuristic IT ecosystem. All the connected devices and user interfaces depicted in the visuals allow the brand to convey a modern and technical image, yet one that remains intuitively simple to its new service.

Service Provided: Supervision of filming, special effects, and motion design.

To ensure the quality of the visual effects, the studio travelled to Paris to supervise the video shoot.

As far as post-production was concerned, and with total freedom, we were able to add creative value to the project by being a driving force behind the presentation of the IT environment. In line with our client's specifications, the design of the user interface was conceived and proposed by the studio.

No fewer than 8 variations were then developed (Smartphone, connected watches and keyboards, blackboard, etc.).

Finally, by using motion design techniques, we were able to integrate and animate all these interfaces for the video.

You can find extracts from the video in our latest Showreel.