Context : Advertising for Les Produits Laitiers
Webedia, an online media communications company, was tasked with advertising dairy products. Speaking mainly to young people, it is quite naturally that the advertisement features two teenagers taking their snack: cereals and milk.
Initially, the two young people, sitting on a sofa, had to taste their milk cereals in front of a film projected by a video projector behind them. However, new laws prohibit the distribution of advertisements that can encourage eating in front of a screen, film, video games… Since the advertisement could not be returned, a solution had to be found.
This is why Webedia called on us.
Services: Production of special effects
We were in charge of solving the problem: erase and/or hide the projector and replace it. So we deleted the projector from the video shots, and added a disco ball instead.
These fakes/VFX were made in a very short time so that the ad could run on time.
