NATURAL CITY

NatureAlly is a small company that designs clothing and fashion accessories with the aim of raising public awareness of the need to protect endangered animal species. Designed in France and manufactured in Portugal, the start-up's products are environmentally friendly.
Marc Sitarz, the company's director, advocates responsible purchasing as one of NatureAlly 's core values, since 5% of every sale will be used by affiliated and partner organisations for the protection of the animals that inspired the designs on their website.

NatureAlly is an entrepreneurial project that was congratulated at the Make In Loire Valley awards ceremony, which aims to showcase all kinds of projects by experienced and budding entrepreneurs. Powered by Ulule, Wenity and Banlieue Ouest, this event attracted the attention of several thousand people in Touraine and elsewhere by winning the operation's entrepreneurial project and raising over €10,000.

NatureAlly : Worn To Be Wild

It's in the dull atmosphere of a dreary morning that we find a woman waking up, getting ready for work. The traditional ritual is followed: shower, breakfast, etc.

Mais la journée de cette personne va se mettre à changer dans son dressing ; vêtue d’un haut NatureAlly, la jeune femme va se remettre à sourire et va partir au travail détendue. « En harmonie avec la nature » : voilà le message que la jeune entreprise tourangelle de Marc Sitarz voulait véhiculer. Marie-Solène Pasquier en seule et unique actrice de ce spot a su rentrer à merveille dans son personnage.

NatureAlly Presentation

This video immerses viewers in the ecological world of the brand through various exterior shots, but also explains the foundations that made Mr Sitarz's idea possible and viable. Everyone had the opportunity to talk to the camera about their work at the company.

These two videos retrace a well-crafted journey that led to a victory and an award during the Make In Loire Valley operation.

Prestation

Tronatic Studio created the two videos shown above for the recently-launched NatureAlly company.

The first is a short promotional film featuring the product in a scripted way. The second simply presents the concept through the words of a close-knit team.

From the script proposal to the various stages of post-production, the studio team worked with a number of players in the audiovisual industry. The studio handled every aspect of the project, from writing to post-production effects. In particular, numerous colourimetry parameters were modified to ensure consistency with the storyline in the promotional video. The lighting and VFX elements are integrated into the world of the moving video.

Partners

- Studio Sonire: music and sound design
- Skywatcher Pictures: lighting